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Brand Strategy & Visual Identity System
Everhome Real Estate • Real estate • Figma / Adobe Illustrator / Print & Digital

Everhome Modern Real Estate Brand Architecture & Visual System

A place that truly feels like home: Minimalist real estate visual language, custom logomark, and multi channel asset matrix

Everhome Real Estate project overview
IdentityGeometric logo system
Visual systemTypography and color specifications
ApplicationsPrint and digital assets
1. The Challenge

The Challenge

Establishing an authentic, reassuring real estate identity that communicates institutional reliability and investment safety while delivering modern aesthetic warmth and approachable elegance.

2. Strategic Direction

Design Rationale

We crafted a geometric framing logomark inspired by the hand gesture of photographers searching for the perfect composition, paired with the clarity of Gotham Pro typography and a nature inspired architectural color palette.

3. Execution & Scope

What UBE Delivered

We engineered the complete brand identity system: primary logomarks and safe zone matrices, Gotham Pro typography guidelines, Moon Mist & Pastel Stone color specs, property catalogues, agent ID badges, stationery kits, and mobile application UI components.

TYPOGRAPHY SYSTEM
Gotham Pro (Bold, Medium, Regular, Light)

Selected for optimal brand legibility, visual hierarchy, and cross platform consistency.

COLOR SPECIFICATIONS
#E4E7DD
#D0CEC1
#989388
#1E1F1D
#FFFFFF

Project visuals

Project Gallery

Everhome Modern Real Estate Brand Architecture & Visual System · 10 images
Everhome Modern Real Estate Brand Architecture & Visual System project gallery image 1
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Project Tools & Scope
FigmaAdobe IllustratorGotham Pro TypographyArchitectural Mockups